On June 16, 1996, Dang Le Nguyen Vu founded Trung Nguyen in Buon Ma Thuot city – Vietnam’s coffee capital. The initial capital investments consisted of only an old bike, unwavering faith and strong will of youth as well as a genuine desire to build a famous coffee brand, bringing the flavor of Vietnamese coffee to all corners of the world.

The opening of the first coffeehouse in Ho Chi Minh City was the first step in the formation of Trung Nguyen coffee shop chain in cities throught Vietnam and in other countries of the world.

By 2001, he had successfully expanded his franchise to Japan and Singapore. Announcing the new slogan “Explore creative inspiration”, Trung Nguyen won the love of consumers across the country for its exceptional coffee that had been extracted from the finest quality coffee beans, using advanced technology and unique inimitable oriental formulas, and blended with an intense passion for coffee.

TRUNG NGUYEN COFFEE

• WE GROW OUR OWN – By harvesting coffee bean from our own plantation in Vietnam’s Buon Ma Thuot Province and packing them in our own factories, we are able to ensure the consistent quality of our coffee products.
• WE ARE GREEN – We invest in sustainable and renewable agriculture. This allows us to produce some of the world’s most delicious coffees while caring for the environment.
• WE ARE INTERNATIONAL – We established an international office in Singapore to share our coffee with the world. You can now find Trung Nguyen coffee products in more than 50 countries worldwide.

TRUNG NGUYEN E-COFFEE

Trung Nguyen E-Coffee is a business model of the No. 1 Coffee Group of Vietnam with a long history of over 23 years, which has been deployed many years ago under many different names with different types of testing to be as successful as today.

Trung Nguyen E-Coffee is a system of specialized stores of Energy Coffee – Doi Moi Coffee, contributing to the formation of the most expert, most comprehensive, most outstanding F&B coffee retail system, covering all place.

As Minh Triet Start-up Coffee Space is tested in many different localities for many different audiences and well received from the market, becoming a model for the community.

Trung Nguyen E-Coffee combines with the school to create a space system for students – group study, reading, scientific research, a space of knowledge – creativity for students and is Youth start-up of the country in the future.

In particular, Trung Nguyen E-Coffee is a collaborative environment that creates a prosperous coffee ecosystem, where coffee entrepreneurs, grocery dealers – traditional cafes, modern retailers, and companies in the field of franchising, cuisine, tourism, transportation, retail, etc., those with great aspirations, national spirit and international spirit, constantly innovating, can join hands to create prices. value added on economic benefits, brand promotion, in parallel to serve society in a practical and sustainable manner.

Details of Trung Nguyen E-Coffee Franchise packages

PROSPEROUS

For customers wishing to provide the entire investment package to open the shop.

Investment from VND 175,000,000

STARTING A BUSINESS

For customers wishing to cooperate in opening a new shop (basic requirements).

Investment from VND 120,000,000

CONNECT

For customers who optimize the area, convert business operations to Trung Nguyen E-Coffee brand.

Investment from 65,000,000 VND

Why franchise with us?

Brand of Coffee Group No. 1

Is the No. 1 brand of coffee in Vietnam, is widely accepted by consumers and is a favorite product

Energy Coffee

For Trung Nguyen Legend Group, all for coffee, all for coffee, so intensive work and coffeeization in all aspects of life are central actions. With love and passion for coffee, Trung Nguyen Legend Group’s experts have researched to produce different coffee products – especially – only in Trung Nguyen.

Outstanding economic benefits

• Business cooperation brand Trung Nguyen with franchise fee “0 dong” during the cooperation period.
  
• Cooperation model optimal business area.
  
• Low investment cost, high profit ratio, fast payback time.
  
• Get advice on the entire process of opening and operating an optimal and professional cafe.
  
• Trained, trained and transferred machine coffee making manual.
  
• Supported marketing activities connecting to multi-channel customers.
  
• Transfer technology from Trung Nguyen E-Coffee’s (App) application.
  
• Cooperating with strategic partners and suppliers of Trung Nguyen E-Coffee

Marketing – Effective communication (online – offline)

Always try to expand the market, update new trends, and brand communication with promotional activities to increase awareness and attractive promotions to attract customers. Participating in programs promoting Trung Nguyen E-Coffee from the Group Trung Nguyen Legend.

Serving the community

With strong determination and practical activities, Trung Nguyen E-Coffee affirms the spirit of absolute service for the benefit of society by providing the younger generation with successful, proven formulas from reality to help shorten the way to Richness, holiness and true happiness through the Foundation Bookcase – Bookcase of Life Change and activities combined with the Great Journey of the Philosophy – Journey from the Heart, awarded the Hill of Life Foundation to dozens million young Vietnamese.